Making Brands Fitter.
Hodag Creative Co. is a branding studio focused on building health and fitness brands.
We’re drawn to things that are tough. It’s tough to put 10 pounds on your strict press PR. It’s tough to start with a blank page and create a logo that captures the inklings you have about your brand. It’s tough to fearlessly throw out an idea into the world and wait for the response.
But embracing the tough stuff is what gets us moving. It’s a fresh crack at something better and where growth happens. We’ll bring this relentless work ethic to every project, and not stop until it’s crafted into something special.
What we do
Branding
Strategy + Positioning
Logo Design
Brand Identity and Guidelines
Brand Design + Packaging
Apparel, Jerseys and Swag
Campaigns
Creative Campaign Concepting
Creative Direction
Art Direction and Copywriting
Paid Ad Creation
TV/Video Production
Partnership
Social Media Direction
Website Design
Email Campaigns
Stunt/Events/Activations
Meet Casey
Casey Christian
Founder and Lead Creative, CrossFit-enthusiast, 2x cat dad
I’ve always been an athlete. Most of my childhood was spent running around, battling my brother in any sport with a ball. High school revolved around sport seasons. Spontaneous wrestling matches still break out at family gatherings.
For the beginning of my 12 year career in advertising and design, I spent most of my days sitting at a desk, staring at pixels, slowly becoming the most unhealthy version of myself. I was desperately seeking a physical outlet. Living in Madison, Wisconsin, I discovered CrossFit when the Games were in town and instantly signed up for a foundations program. CrossFit and a refocus on my fitness completely changed my direction. I had goals, felt like an athlete again, made better life choices, and my confidence skyrocketed. I found what I was looking for.
I firmly believe in working hard, constantly pushing yourself, and doing things that slightly scare you. It’s a philosophy I bring to both my training and design work. Each and every day.
The Wisconsin Hodag
Just over a century ago, a tale started to spread around Wisconsin logging camps. There was a creature living in the northwoods. A beast with the head of a frog, grinning face of an elephant, back of a dinosaur, and a long tail tipped with spikes. This horned, fanged monster also had eyes that glowed green in the thick timber. At 7 feet long, it was estimated to weigh approximately 200 pounds. Any logger who got close enough to catch a sniff of a hodag would be hit with a combination of buzzard meat and skunk perfume.
Attempts to hunt and capture the beast began. Rhinelander’s Gene Shepard led a group of local lumberjacks on an expedition that resulted in a hodag death at the hand of dynamite and a live capture a few years later. Wisconsinites came from all over the state to enter a darkened tent and meet the hodag’s glowing eyes, face-to-face.
The fiercest, strangest, most frightening monster ever to set razor-sharp claws on Wisconsin continues to roam the northwoods. Hodag dens are widely believed to be located in the Rhinelander area. If you stumble across one, proceed with extreme caution. It’s always best to carry some extra dynamite. Just in case.