Our PhilosophyMake Mythic
We believe in the power of stories that are larger than life. Inspired by the spirit of the Wisconsin hodag, we channel the untamed, the rebellious, and the fearless. We push beyond the ordinary, building brands that command attention, roar with purpose, and leave a mark that’s impossible to ignore.
We don’t always color inside the lines, because legends aren’t made by following the rules. Make Mythic.
The HodagsMeet Casey
I’ve always been an athlete. Most of my childhood was spent running around, battling my brother in any sport with a ball or puck. High school revolved around sport seasons. Spontaneous wrestling matches still break out at family gatherings.
For the beginning of my 13 year career in design and advertising, I spent most of my days sitting at a desk, staring at pixels, slowly becoming the most unhealthy version of myself. A refocus on my fitness completely changed my direction. I firmly believe in working hard, constantly pushing yourself, and doing things that scare you. It’s a philosophy I bring to both my training and creative work. Each and every day.
I have been in the creative business long enough to see how most ideas are eventually diluted to forgettable. But I am still unjaded enough to believe that brave ideas can change the world.
The Hodag Collective
Hodag is primarily a solo studio, but Casey brings in trusted collaborators for projects with more moving parts. We have a shortlist of copywriters, producers, editors, and illustrators we’ll tap when needed. Small, nimble teams. Big agency output.
The Wisconsin HodagWhat the hell is a hodag?
Just over a century ago, a tale started to spread around Wisconsin logging camps. There was a creature living in the northwoods. A beast with the head of a frog, grinning face of an elephant, back of a dinosaur, and a long tail tipped with spikes. This horned, fanged monster also had eyes that glowed green in the thick timber. At 7 feet long, it was estimated to weigh approximately 200 pounds. Any logger who got close enough to catch a sniff of a hodag would be hit with a combination of buzzard meat and skunk perfume.
Attempts to hunt and capture the beast began. Rhinelander’s Gene Shepard led a group of local lumberjacks on an expedition that resulted in a hodag death at the hand of dynamite and a live capture a few years later. Wisconsinites came from all over the state to enter a darkened tent and meet the hodag’s glowing eyes, face-to-face.
The fiercest, strangest, most frightening monster ever to set razor-sharp claws on Wisconsin continues to roam the northwoods. Hodag dens are widely believed to be located in the Rhinelander area. If you stumble across one, proceed with extreme caution. It’s always best to carry some extra dynamite. Just in case.
