Branding

Branding is way bigger than a logo. Branding is the connection between a company and clients.

A logo is really just the first impression of a brand. A brand is expressed in every single thing a company does. What you say, how you say it, what you do, and how you make people feel. Brands are constantly evolving in clients’ minds and each time they interact with a brand, it’s a chance to leave another impression.

A successful brand launch boils down to a few crucial things. And they just happen to all start with a C - clear, creative and consistent. 

Clear
A brand must have a clear vision and message. The simpler, the better. What’s the one thing you want people to know about your company? 

Creative
A brand must be distinct. There are  likely a bunch of other companies doing almost the same thing you are. A distinct brand can set you apart in a sea of sameness.

Consistent
A brand must be consistent. They express the same vision, both visually and in messaging, over and over again, continuously sharing their point of view.

At Hodag Creative Co., we’ll work with you to uncover a clear brand vision. We’ll express that vision in a bespoke, distinct way with creativity. And we’ll give you the tools to stay consistent with that vision.