Meet Casey

I’ve always been an athlete. Most of my childhood was spent running around, battling my brother in any sport with a ball. High school revolved around sport seasons. Spontaneous wrestling matches still break out at family gatherings.

For the beginning of my 12 year career in advertising and design, I spent most of my days sitting at a desk, staring at pixels, slowly becoming the most unhealthy version of myself. I was desperately seeking a physical outlet. Living in Madison, Wisconsin, I discovered CrossFit when the Games were in town and instantly signed up for a foundations program.

CrossFit and a refocus on my fitness completely changed my direction. I had goals, felt like an athlete again, made better life choices, and my confidence skyrocketed. I found what I was looking for.

I firmly believe in working hard, constantly pushing yourself, and doing things that slightly scare you. It’s a philosophy I bring to both my training and design work. Each and every day.

I started Hodag Creative Co. to work with like-minded brands that want to make the world a better, fitter, place.