Hyperformance Lab
The Hyperformance Lab is a training startup with a holistic approach to health, fitness, and lifestyle
Dialing up a Brand Identity
We crafted a brand identity centered around a bold brandmark that captures the essence of Hyperformance Lab's ethos. A high-octane color palette dials up the intensity and contrasts with adventurous Utah outdoor imagery. We were able to position Hyperformance Lab as the ultimate authority in Utah fitness and wellness.
Hyper, However.
A poster series shows how the Hyperformance Lab can help you reach any of your active goals, from inside the gym to the top of literal mountains.
What we did for Hyperformance Lab
Brand Strategy and Positioning
Logo Design and Identity
Brand Guidelines
Business Card Design
Apparel Design
Sticker Design
Poster Campaign