Hyperformance Lab is a training and wellness startup built around a holistic approach to health, fitness, and lifestyle. Designed for athletes who expect more than just training, the brand lives at the intersection of performance, recovery, and daily growth.

The Brief:
Founded by a former professional athlete, Hyperformance Lab needed an identity that felt bold and fun without losing credibility. The goal was to speak directly to high-performing athletes in the Salt Lake market while standing apart from a sea of generic gym brands.

The Solution:
We crafted a brand identity anchored by an energetic brandmark known as the “Hyper,” a symbol of momentum, intensity, and controlled power. The creative direction pairs athletes in motion with Utah’s rugged outdoor landscape, reinforcing the idea that performance doesn’t stop at the gym’s doors.

The result is a confident, premium brand system that positions Hyperformance Lab as a leading authority in Utah’s high-performance wellness space, built to attract serious athletes and scale with ambition.

The Awards:
Communication Arts Award of Excellence