Inspired by the meandering Boise River and the majestic Idaho mountains, we created a curling stone brandmark that symbolizes the club’s deep-rooted connection to their surroundings.

This iconic curling stone became the foundation of the full brand identity, elegantly scaling down for a tiny curling pin and scaling up for bonspiel uniforms.

A comprehensive brand kit set the stage for brand consistency as they began promoting the 2023-2024 season.