Retired NHL player Jack Skille moved to Utah and wanted to become the go-to resource for Utah hockey Development.

The Brief:
Jack was running a popular hockey development program and had a solid brand foundation in place. As he was upgrading every aspect of his business, the task was a small upgrade, refining his badge logo and developing a brand system.

The Solution:
We sharpened the JSHA logo, built out a comprehensive brand kit, and brought a strategic approach to the brand’s marketing efforts. A camp intro video served a promo showpiece for summer programs. We then refreshed the Jack Skille Hockey Academy website so the online presence matched the new brand identity. We also moved our program registrations/payments into a digital storefront, making the business side much easier for Jack.

Our project also included the design for the Jack Skille podcast, taking cues from the core brand vibe but making it stand out from the academy branding.