Worldie Draft Futbol is a tournament-style fantasy soccer app. The name is inspired by an epic goal, known as a “worldie.”

The Brief:
WDF approached Hodag with a chosen name and a desire to build a brand identity that could be supplied to app developers. Initial conversations and strategy work led us to the core value of "excitement" speaking both the excitement of a game-altering goal and a close fantasy sport matchup between buddies. 

The Solution:
The Worldie Draft Futbol logo is built around a bicycle kick. Playful typography and energetic color palette work alongside the logo, creating a fun vibe. Brand guidelines paved the way for a seamless app design experience.