Boise Curling club is an established club with a crew of dedicated curlers that compete all over the country.

The Brief:
The club was starting to outgrow their shared ice facility and wanted to begin fundraising to build a dedicated, curling-specific facility. Along with the fundraising push, the club also sought a new identity that aligned with the club’s new future.

The Solution:
Inspired by the meandering Boise River and the majestic Idaho mountains, we created a curling stone brandmark that symbolizes the club’s deep-rooted connection to their surroundings. This iconic curling stone became the foundation of the full brand identity, elegantly scaling down for a tiny curling pin and scaling up for bonspiel team uniforms. A comprehensive brand kit set the stage for brand consistency as they began promoting the BCC future.