US Performance Academy is an online school tailored to elite athletes. With rigorous training schedules and competition travel, these series youth athletes need an educational platform that understands their athletic goals and meets their life needs.

The Brief:
After working with USPA on a range of projects for the past couple of years, the company was bought by a larger education company. The ask was to evaluate the brands current creative, distill the positioning, and roll out their first brand campaign.

The Solution:
“The school that goes where you go.” This platform quickly captures the USPA ethos - an online school that goes wherever your sport or life takes you. We captured both still and video libraries over a 3-day shoot, using real USPA student athletes. The brand rolled out on a refreshed website, social ads, social posts, event ads, and athlete events.