In Situ Fitness

Client Brief: 
In Situ Fitness is an online personal training company. They wanted a clean, modern persona that felt both approachable and athletic.

Solution:
Since the name In Situ represents the idea of “in original place” and most customers exercise at home, we envisioned a trailblazing brand identity centered around a striking S-shaped brandmark, formed by two house shapes, further reinforcing the bond between In Situ and clients’ personal homes.

We also leaned into a refreshing mint color that invokes a sense of vitality and rejuvenation. Coupled with a warm and approachable typography system, their entire visual identity exuded a friendly and motivational vibe, connecting In Situ Fitness with its audience seamlessly.