Client Brief:
Associated Bank has a longstanding banking partnership with the Green Bay Packers. They wanted to increase awareness of this relationship and drive customer sign-ups for Packers checking.

Solution:
Our team orchestrated a photography-heavy, player-forward campaign by strategically leveraging athlete sponsorships of Davante Adams, Randall Cobb, and Jordy Nelson. Extending to outdoor, digital, and in-store, the success of this campaign translated into exactly what they were after: a drastic increase in Packer checking sign-ups.