NextGen Athletics
NextGen Athletics is challenging how Utah approaches youth athletic development.
NextGen’s Identity
Combining an abstract N and a flag, we created a bold brandmark that served as the foundation for NextGen’s next chapter.
The three internal lines represent NextGen’s 3 pillars - performance training, youth hockey development and physical therapy.
Getting Utah’s Attention
We launched the rebrand with a poster campaign around one of Utah’s premiere training facilities, the Utah Olympic Oval.
Working with the Oval, these oversized posters were impossible to ignore.
NextGen Website
We refreshed the NextGen Athletics website so the online presence matched the new brand identity.
What we did for NextGen
Brand Strategy and Positioning
Logo Design and Identity
Brand Guidelines
Apparel Design
Jersey Design
Social Media Templates
Poster Campaign