Behind the Work
Behind the Work
BTS with USPA
BTS with USPA
The School that Goes Where You Go
The School that Goes Where You Go
by
Casey Christian
3
min read
The Creative Vision
Through a cinematic and heroic lens, we captured the all-in lifestyle of our student athletes. The early morning grind, the bond between rider and horse, the ball hit with precision, a sweat-filled glance into the lens. By applying a similar approach to our student moments, we infused each scene with energy and confidence, turning everyday study into something epic. A dynamic mix of textural closeups and wide "classroom" settings captured the intensity, focus, and ambition of USPA student life.
3 Days in Texas. Yeehaaawwww.
We spent three whirlwind days traveling from Houston to Dallas, capturing real USPA student athlete life on the go. We had a fantastic photographer/cinematographer team of Jason Peters and Ben Merrill who really brought the vision to life.
Post
We came away with thousands of solid photo selects and a motion drive to sort through. An image library was selected, retouched, and delivered to USPA as a true photo library for use on web, social, digital and print. A highlight video real was also supplied, to be cut up and rolled out by the USPA team. We also created a suite a paid :15s and a :30 for a USPA marketing push.
The Creative Vision
Through a cinematic and heroic lens, we captured the all-in lifestyle of our student athletes. The early morning grind, the bond between rider and horse, the ball hit with precision, a sweat-filled glance into the lens. By applying a similar approach to our student moments, we infused each scene with energy and confidence, turning everyday study into something epic. A dynamic mix of textural closeups and wide "classroom" settings captured the intensity, focus, and ambition of USPA student life.
3 Days in Texas. Yeehaaawwww.
We spent three whirlwind days traveling from Houston to Dallas, capturing real USPA student athlete life on the go. We had a fantastic photographer/cinematographer team of Jason Peters and Ben Merrill who really brought the vision to life.
Post
We came away with thousands of solid photo selects and a motion drive to sort through. An image library was selected, retouched, and delivered to USPA as a true photo library for use on web, social, digital and print. A highlight video real was also supplied, to be cut up and rolled out by the USPA team. We also created a suite a paid :15s and a :30 for a USPA marketing push.
