Bill Kerig is an author, filmmaker, and sport-tech wiz. After collaborating on several projects, Bill posed a different kind of challenge: what would it look like to brand a person, not just a company?

The Brief:
Create a unified brand system that could represent both Bill as an individual and his B2B consulting venture, Traction Business Accelerator, under a single, cohesive identity.

The Solution:
We created a unified brand built on a moto-inspired visual language that signals speed, grit, and momentum. The system brings Bill and Traction under one roof while allowing each to flex independently when needed.

The work included a full brand identity, creative direction, business cards, and a website at billkerig.com. Like the brand itself, the site functions as a central hub, equal parts personal platform and business transformer. 

We also helped Bill shape the direction for his Older and Bolder blog. First telling the story of life during a double knee replacement surgery and expanding into telling the story of other “Geezahs” charging hard in life’s later stages.