Hyperformance Lab

Hyperformance Lab

Unlocking hyperhumans.

Unlocking hyperhumans.

Services

Brand Identity

Creative Direction

Design

Recognition

Communication Arts 
Award of Excellence
Trademark, 2023

Description

Hyperformance Lab is a training and wellness startup built around a holistic approach to health, fitness, and lifestyle. Designed for athletes who expect more than just training, the brand lives at the intersection of performance, recovery, and daily growth.

Services

Brand Identity

Creative Direction

Design

Recognition

Communication Arts 
Award of Excellence
Trademark, 2023

Hyperformance Lab Logo
Hyperformance Lab Advertising
Hyperformance Lab Sketching
Hyperformance Lab Concept

Logo Design

The hyper brandmark is an expression of the Hyperformance Lab’s energy. The three lines of the abstracted bolt represent the company’s three pillars of health. The connection lines represent like-minded members connecting.

Hyperformance Lab Copywriting
Hyperformance Lab Brand Guidelines
Hyperformance Lab Graphic Expression
Hyperformance Lab Business Card
Hyperformance Lab Water Bottle
Hyperformance Lab Spray Logo
Hyperformance Lab Outline Logo

What clients are saying

“Casey is an absolute brand master. He took the time to really understand my vision and created a brand that fits our company, values, and goals perfectly. Beyond that, he's just awesome to work with. He's genuine, thoughtful, collaborative, and incredibly creative. The whole experience exceeded my expectations, and I was beyond stoked with the final result.”

Jack Skille, Founder
Hyperformance Lab

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